“The only way to keep your health is to eat what you don’t want, drink what you don’t like and do what you’d rather not.” – Mark Twain   I have been a big Mark Twain fan for most of … READ ON >


A hat tip to Kate and Gil for this one. The process of on-boarding a new client in a professional manner is without question a best practice for any service or advice-based business. It is extremely important for a financial … READ ON >


“I don’t want to belong to any club that will accept people like me as a member.”   A guy needs a haircut, so he goes to a place that opens early, closes late, has 20 chairs and never has … READ ON >

Make Them Want To Stay

You can define your value to your clients through goods and services, which are measured by cost or experience, which is measured through memory. You either remember it (an experience) or you don’t (a service). In other words, you are … READ ON >

Experience Is Not Service

The difference is that experiences are memorable, whereas services are expected and therefore forgotten. The goods you sell, which may be either products or services and maybe both, are commodities. They are commodities because everyone else offers them too, and … READ ON >

The Chain of Destiny

Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny. Lao-Tzu, ancient Chinese philosopher and founder of Taoism   … READ ON >

I Love it When ….

Today’s blog by Tom is a repost from 2014 and is a timely reminder of how memorability can impact your clients.   I conductied an experiment lately that yielded some interesting results. In my experiment, I asked people who say, … READ ON >

The Unbearable Lightness of Brand

I like Seth Godin’s blog comment the other day, the one where he talked about “modern” brands, the ones that are about connections and not about ads and hype. He’d started out by saying that a business owner isn’t a … READ ON >

Smoochie, Yellow Lizard

This is a picture of my dog, The Dirty Smooch, who we affectionately refer to as Smoochie. He is a yellow lab, otherwise known as a black hole of emotional need. He never says anything, but he says a lot, … READ ON >

Plan A Business Retreat

Today is the first warm day of real spring. The air is warm and I feel – in fact, I know – that winter is over. There will be no snow now until December. I made it through another Canadian … READ ON >