What Do You Charge For?

You are what you charge for. If you charge for undifferentiated stuff, then you are in the commodity business. If you charge for physical things, then you are in the goods business. And if you charge for your actions, for … READ ON >

The Merry-Go-Round

Powerful stuff for a fall Friday. Let’s unpack this just a little bit. Sadly, the typical marketing approach for a small business is exactly what Kotler mentions as the antithesis. At least in my experience, anyway. It all starts with … READ ON >

It’s All About Me

This week, I heard from KE, my friend and international man of mystery. KE is in Beijing right now and was enthused about seeing the Experience Economy playing itself out in the ‘Mercedes me’ store in Beijing. There are three … READ ON >

Gradual Change Is Meaningful Change

I chose a long time ago to commit myself to creating a business that was great and not big. In my line of work, the majority of people I meet are obsessed with bigger. Bigger is always better, if you … READ ON >

Movers and Shapers

An old nursery rhyme goes something like this: “Jack be nimble, Jack be quick, Jack jump over the candlestick.” What wasn’t added was the very real probability that Jack got burned before the candle was extinguished. There’s much made about … READ ON >

Creating Value

The assumption is that when you cut cost, you create value but that isn’t true. When you cut costs you make things cheaper, not more valuable. There is a difference. You create value by increasing what you give. Increase the … READ ON >

A Reminder

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a … READ ON >

Peeking Around the Corner

Living in the future is not an advisable way to live your life. However, it does not hurt to go there once in a while in your business life. If you don’t, it is hard to remain competitive, relevant or … READ ON >

Like (the) Dickens

Last week, Tom posted a blog that reminded me of Charles Dickens, the 19th century writer. As you may or may not know, Dickens wrote many of his great novels in serial form for weekly or monthly newspapers. To keep … READ ON >

Perspective

This is a short blog because there is some suggested YouTube watching later on. The links are included. My hero is dying, and I have the opportunity to see him one last time tonight at The National Arts Centre in … READ ON >