Priceless …

Yesterday, I asked you to consider what your audience wants to become. Today, we’re going to dig a little deeper into why this is such a scary question for a lot of us. Commoditization means things get cheaper. Things (goods … READ ON >

Do You Feel Me?

I make amazing scrambled eggs. Gordon Ramsey taught me how to make them for free on YouTube. My scrambled eggs are so good I call them Les Oeufs d’Amour (The Eggs of Love, my mostly unilingual friends). Check it out … READ ON >

Be Heard

“Be a voice, not an echo.” – Anonymous I read the blog below by Seth Godin on January 19 and just wanted to share it with everyone. I loved it because there were a couple of points I could use. … READ ON >

The Environmental Scan: Measure Twice and Cut Once

Are you ready for some Serious Shift this week? Better buckle-up. Last week I outlined a map of the overall Strategic Planning Process. In that blog, I also provided a road map to Step 1: Establishing Vision & Objectives for … READ ON >

Stories Rule

Great marketing is about story. It’s about content. And when it is really successful at what it does, the marketplace creates words to describe the content and to capture the brand, wrapping it in what can only be described as … READ ON >

Services And Experiences – The Difference

There is something you likely believe that is wrong and threatening to the survival of your business. Unless you figure this out, you will try harder and harder and fail anyway. You need to understand something a little differently about … READ ON >

Sucking And Blowing – The Difference

You probably didn’t know there was a difference, but luckily for you I spend a lot of time on airplanes where I have time to consider these important matters of distinction. And I assure you that there is not only … READ ON >

What’s In An Experience?

Everything is. You are trying to differentiate yourself. This week’s quote is a perfect way to end a week of serious shifting. “Always remember you’re unique, just like everyone else.” — Alison Boulter As Susan shared with us on Monday, … READ ON >

The Strategy of Strategy

One of the biggest oversights I observe time and time again in a small to medium sized business is lack of business strategy. Strategy does not have to be complicated but it does have to be done. Strategy is important … READ ON >

Postcards From The Edge (of Oblivion)

Canada Post is in trouble. It seems that nobody sends mail anymore, and Canada Post has a lot of expensive pensions to fund. Don’t you wonder where everyone was 25 years ago (or thereabouts) when people started sending emails? I’m … READ ON >