Authentically Authentic

“Sometimes I pretend to be normal, but it gets boring so I go back to being myself.” – Anonymous   Perfect for a Friday. Some of the best Serious Shift stories I have heard over the years are a result … READ ON >

Like Riding A Bike

Not surprisingly, I have received a number of emails about the “fear blogs” I’ve been writing lately. The following blog was actually an email that I sent to a reader the other day, who sent a note after reading Fearing … READ ON >

How is Your Narrative?

A brand is all about a promise kept. You develop a promise message to communicate to your market and then you work hard every day to develop and improve your capability to keep your promise. It’s not enough any more … READ ON >