259 Cowley Ave, Ottawa, Ontario, Canada, K1Y 0H2

Authentically Authentic

“Sometimes I pretend to be normal, but it gets boring so I go back to being myself.” – Anonymous


Perfect for a Friday. Some of the best Serious Shift stories I have heard over the years are a result of people becoming more authentic and ‘real’ with their customers and clients. ‘Real’ means being yourself. In a world where it is often difficult to distinguish between the uniqueness of products and services, we must consider our best and most abundant resources: ourselves.

Reflecting back in the post from May 1 where I discussed the need for a personal touch to a brand narrative, we see that a huge part in the experience a client/customer has with your business and your brand is YOU. Plus, how can you expect clients to be fully themselves with you if they sense that you are not being fully yourself with them?

So, if you want a Serious Shift takeaway for today, then consider where or how you can be more yourself. Consider things like:

  • How you dress
  • The amount of personal detail you are willing to share with a customer/client
  • How you decorate your office
  • How vulnerable you are willing to be in instances of emotional conversations with clients
  • The language or vocabulary you use.

At the end of the day it is hard work pretending, and it puts people off when they sense that you are not being authentic. Just as you want to be a part of your clients’ stories, they want to be a part of yours as well and will only go there with you if they sense they are interacting with the real deal.



Leave a comment