How is Your Narrative?

A brand is all about a promise kept. You develop a promise message to communicate to your market and then you work hard every day to develop and improve your capability to keep your promise. It’s not enough any more … READ ON >

5 Questions Every Leader Should Ask

A recent article inspired me on the topic of today’s blog. Inspiration works that way – it’s a gift that keeps on giving. We sometimes neglect ways to inspire creativity and innovation within our team, whether that’s because we’re caught … READ ON >

One Perfect Reason Not to Wait

“Time is a great teacher, but unfortunately it kills all its pupils.” – Louis Hector Berlioz   Don’t wait. This quote today says it all. Start today and create some Serious Shift. Serious Shift requires urgency, commitment and perseverance. What … READ ON >

Want More, But Leave Clients Wanting More Too

In today’s experience economy, your brand is only as strong as the experiences you create for your customers. If you haven’t already, that means seriously shifting to a client-centric organization. That’s because customer or client experience is your only unique … READ ON >

The Torture of the Treadmill

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein In the consulting and coaching worlds, this is probably the greatest constraint I face when guiding people from where they are to where they … READ ON >

Higher Trust = Higher Profit

Trust is everything when it comes to establishing brand loyalty and long-term relationships with your customers/clients. Plain and simple, customers/clients don’t buy from people they don’t trust. No wonder so many people put up a barrier the minute somebody tries … READ ON >

To Boldly Go

“Be confident, not certain.” – Eleanor Roosevelt   With confidence, we meet our future. With certainty, we gamble on it because nothing is certain. But that doesn’t mean we can’t feel confident that it might be! If we were able … READ ON >

Your Only Limit is Imagination

Everywhere I turn these days, a business somewhere is shifting to the Experience Economy. Companies that once exclusively sold products or services are adding new levels to their offerings that can only be described as experiential in nature. These companies … READ ON >

The Ritual of Motivation

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar   I went deep into the quote archive this week and for whatever the reason, motivation was on my … READ ON >

Dominate Your Market With Anticipation

Here is a bold statement: Reactive service has little to no value to a customer/client. At best, it creates a neutral experience and at worst it can erode goodwill. Great service and the hallmark of an experience is being able … READ ON >