Uber Car Service is a gift from heaven to all of humankind, especially (but not limited to) all of humankind who travel for work. Uber has become a regular part of my work experience, and my life is better for it.
Uber is an excellent example of how a simple innovation can change an experience for the better, and change an industry forever, in this case the taxi cab business.
What is a taxi/car service? Answer – They are a convenient way for a client (passenger) to get from place to place easily, without the need (necessarily) to own a vehicle. You can wave one down, or call to book a pre-arranged ride.
Uber is a free App that I downloaded to my iPhone which allows me to request a car (taxi, town car, SUV) to my location and get picked up and dropped off without any of the usual hassle of a typical taxi or car service experience.
Some background – when you register with Uber you give them a credit card number, mobile # and a photo. As all smart phones have cameras and access to the internet doing all of this was EASY.
A quick play by play of my first Uber experience: I am walking through the lobby of my hotel heading for the coffee service before a ride to the airport and a long flight home. I hit the Uber button and utilizing the built in GPS in my phone; Uber shows me exactly where I am and asks me if I want to get picked up at my current location, somewhere else, and when. So all of the usual logistics are eliminated – specific location, intersection, building etc. that is normally involved plus all the time it takes to get those details clear.
I click yes ‘here’, and yes ‘now’ and then the map updates to show me where all the Uber drivers are, represented by small black car icons all over the screen scattered across downtown San Francisco. Literally within seconds I am notified that one of the drivers has accepted the request and I am told his name, and exactly when he will arrive (3 minutes 22 seconds). This is EASY.
One time in New York city I walked out of my hotel to meet my driver, I found a crush of cars and people and I wondered how I would find him. Just then I hear “Mr. Moseley-Williams” and I turned to see a stranger holding up his cell phone. When the driver arrived he looked my profile up to see my picture so he could identify me. That was EASY. I literally laughed, the problem was solved before I had considered it.
Finally, when the ride is complete all the payment happens automatically – the driver literally says “Take care Dennis” and I get out. When I signed up I gave them all my payment information so the receipt, including gratuity etc. is sent via text message to my phone, which is convenient for expense tracking. THAT COULD NOT BE EASIER. Ask anyone who travels for work, taking your wallet out, handing over the credit card, waiting, signing, folding, storing, replacing it all a hassle.
Everything Uber does is focused at making things EASIER and therefore better.
They don’t try to be anything they are not, but they have mastered what they are. Bravo.