Getting your business to the point where it runs itself is a great goal, and I know a lot of people who have managed to do it. I also know a lot of people who have gotten to that blissful point of obsolescence and watched everything fly off a cliff in short order.

Successful entrepreneurs who have managed to remove themselves from the day-to-day operations of their businesses understand that they are in fact more essential than ever before; they simply apply themselves differently within their businesses. They are obsolete in the sense that others are empowered to make decisions, but they are essential in that they are the soul of the enterprise.

The Chief Inspiring Officer

When you opt to ask others to act on your behalf, then you have to position and promote yourself as the Chief Inspiring Officer (CIO). When you make other people responsible for delivering your promise (the promise of your business), then you are obligated to not only ensure the promise is being kept but also to focus on ensuring that you are sharing your vision of your company with those you expect to deliver it.

CIOs may delegate the day-to-day operations, but they busy themselves thinking about the company’s ‘here and now’ as well as pursuing opportunities to add value to existing clients through better delivery of services and experience.

They lead, they don’t manage.

 

 

 

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