259 Cowley Ave, Ottawa, Ontario, Canada, K1Y 0H2

High Voltage Communication

“Consciousness begins when brains acquire the power, the simple power I must add, of telling a story.” — Antonio Damasio 

“We are not thinking machines that feel, we are feeling machines that think.” — Antonio Damasio


A hat tip this week to Arthur for sending me these quotes. Arthur and I were having a fantastic dialogue the other day about some nuances of the Experience Economy and came to the conclusion that stories are very powerful for engaging people and allowing them to either share or relate to an Experience with the teller. The other conclusion we came to is that humans, even the most analytical of us, are not driven robotically by the need for information. Instead we are driven by feelings and that even in the quest for facts and figures, one is at a deeper level looking to validate and emotionally relate with the data.

If we internalize these conclusions, we shift the way we approach how we engage our clients. We appreciate that the power of stories and the need to feel are necessities in creating connections through shared experience and shared understanding with each other.

Serious Shift is driven by finding traction points to subtly adjust your ability to impact others and create deeper trusting relationships. Consider the above quotes and see if you find a traction point for some Serious Shift of your own.

Continued Success, TF.



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