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Linking Mission to Vision: Strategic Planning

Last post, I outlined the differences between a vision and mission statement. My promise was to continue the dialogue this post by uncovering the bridge that connects the mission to the vision as a way to summarize the strategic planning process.

The link between Mission and Vision is Strategy. Hopefully, the picture below makes it much clearer than mud.

The implementation of Strategy requires strategic planning, and the fundamental purpose of strategic planning is to align a company’s mission with its vision. Without mission and vision, the plan exists in a vacuum, as the mission is the starting point for planning, the vision is the destination, and the strategic plan is the roadmap that helps you navigate from one to the other.

Essentially, then, Strategy is how to achieve an objective, goal (or even a mission). It is a thoughtfully constructed plan or method or action that outlines how you will deploy your precious time, energy and money resources. That is it!

My experience is that most business owners don’t take any (or very little) time to outline a solid strategy and then stick to it. There are three common issues I often come across. First is a lack of patience with the implementation of a plan due to being focused on short-term results. Second is being persistent in seeing the plan work itself out past the first hurdle or challenge that comes along. Third is the lack of measurement. Most plans go into action without proper measurement in place. Measurement provides gratification and without it, the most determined person will eventually lose interest in an intended outcome.

So there you have it. The Serious Shift Model is our gift to you. If you dig in, do that hard work and make it happen. You will create some Serious Shift for yourself. Are you ready?



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