When someone says “you are preaching to the converted” they are telling you that you’re wasting your time. “Why are you telling me? I’m already a believer. You’re wasting your time. Go find a heathen and get to work.”

I disagree. The only people worth preaching to are the people who are already convinced and converted, who have come around to seeing things your way. I don’t worry about anyone who doesn’t read the blog.

When I saw this ad from Snowbird, I loved it. This ad is for me, and it’s a little tongue in cheek, as if to suggest that I am in on the joke. “Hey Dennis, regular skiers find it too hard to ski here. See you this winter.”

They are not saying, “Hey skiers, we are putting in more green and blue runs so that everyone can come here.”

What they are really saying is, “Stay away. This isn’t for you.”

The problem with trying to be all things to all people is that you end up being nobody to no one.

Stake your claim; don’t tell your audience what you do – they already know. instead tell them who you are and what you stand for.

You want to have a larger audience who cares what you’re thinking about? Look after the audience you have, no matter how small. Keep bringing them what they want, keep searching on their behalf, earn their trust and permission. Trust your audience; the converted will bring new souls to the show who are desperate for salvation.

Can I get an amen?

 

 

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