Charles Darwin didn’t say this. It is, in fact exactly the opposite of what he said. What he did say was this:
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin. On the Origin of The Species.
Your continued success has nothing to do with how big you are (RIM), or how much of the industry you control (MSFT). Your success will always be based on how well you meet the needs of your believers, and your ability to adapt to what the future needs of your people will be (AAPL), and how they will want to do business with you.
Innovation is the introduction of something new. The mobile phone.
Evolution is the obvious path that the idea/product/or hominid is on. Barring any unforeseen critical events, such as an asteroid or the touch screen.
Innovation can also mean ‘incremental improvement’.
What is the future of your enterprise? What do people want now and what are they going to want later? How do you promote your idea and how do you connect with your people? Your people are your believers.
You have to constantly innovate to remain relevant: to stay on top, or just ahead of the straggler.
