5 More Obstacles for Small Business Performance

This is the second in a two-part series. (The first part is here.)

#6 Other People

Quite often, the people closest to us fear us achieving our goals. They think you might change as a result, and change for you means change for them. Nor may they be aware of how important your goals are to you. If the people you share your time with (family, friends, colleagues) do not understand and support your goals, there is a chance that they may scuttle them.

#7 Own Motivation

Although you may start out with the best intentions, after a while the novelty may wear off or you may become distracted. There may be a number of reasons as to why.

Perhaps your goals were too large and needed to be broken down into smaller, more manageable steps. Perhaps you are not getting the results you expected and need to consider what you are doing that is preventing you from moving forward. Despite continued effort, you may feel that the goal or its outcome is not something you actually want.

In this case, the goal needs to be reassessed. If changing circumstances demand modification, then change it. If it no longer serves you, then don’t waste your energy pursuing something just because you started it.

#8 Time

We can all relate to not having enough time. Many of us are “time poor,” meaning we don’t manage our use of time to get the best results. Quite often, those around me say, “I just don’t have time to do x.” But how true is this statement really? Have we taken on too much, overcommitted ourselves, and are embarrassed to say no? Perhaps, but I have another view.

If we approach our use of time without any structure, we may simply leap from one thing to another in no particular order. Without prioritizing, we move from one urgent thing to the next.

There is also the matter of distractions. Others who don’t share our aspirations can distract us. Emails and telephone calls can distract us. Quite often, we busy ourselves with things that are nice to do but which do not take us any further towards achieving our goals.

#9 Money

Money is a common reason for not pursuing a goal. Usually it is due to the lack of it. Someone might say, “I can’t afford it” or “I just don’t have the money.” These statements are usually offered up without much hesitation.

While this may well be true to some extent, what alternatives have really been explored and how else could the money be found? If you were truly serious about achieving this goal, to what lengths would you go in order to (legally!) find the money?

Let’s turn this around and look at it from another perspective. What is it costing you to not have that goal in your life right now? For example, being in that bad relationship or enduring poor health? If achieving this goal were to get you that next job or get that 10% performance bonus at work, to what efforts would you go?

#10 Fear

If you need to do something that takes you outside of your comfort zone for the first time, this may very well instill fear in you.

Then there is the fear of failure. What will those around you think if you don’t achieve your goal? How will you face them and maintain your integrity? Better to quit now than to see it through, right? That way, no one will be in a position to judge you.

And what about the fear of success? What if you actually do it but people find out you are a fraud? Is this goal something that you really want anyway? Along comes self-doubt, and you try to talk yourself out of it.

Summing Up

So what is stopping business people from moving forward? It might be decision paralysis or finding the time to make it a priority, a sure sign that something needs to shift. We have observed that small business owners will look to three sources for assistance: others in their trade or profession, a business coach, or specialist suppliers. From those three options, looking at what your competitors are doing may certainly give you some clues. After all, if someone in our sector is being successful, they are doing something right. Likewise, specialist suppliers may be useful if they understand your goals and aspirations. However, they may have their own agendas; after all, they are in business too.

Neither of these two approaches, however, is focused on helping you achieve your goals, and neither of them holds you accountable in working towards them. This is where a Business Coach can prove particularly valuable. A coach will assist you in defining and developing your goals, identifying what is stopping you, and developing strategies to help you deal with obstacles along the way.

A Business Coach will also challenge you to check if you are working on goals that move you towards what you want so that you are held accountable to those goals. Suppose for a moment that a Business Coach could help you identify what these gaps were, how to close them and then how to apply them to your business. What would that be worth? How much faster might your progress be, how clearer your direction if you weren’t struggling to go it alone?

One of the most common objections to using a Business Coach is the perceived cost, that it is too expensive or unaffordable. It is sometimes useful to look at this from another perspective. What is it costing you not to use a Business Coach? If you can attach a value to achieving each goal, then the services of an effective Business Coach can be quickly calculated.

How do you want to Accelerate?



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