“Everyone wants to go to heaven, but nobody wants to die.” – Gerald Moseley-Williams
Being comfortable being uncomfortable is an essential skill that you develop along the journey to being a successful business owner.
There is of course another option, which is to buy a franchise where, for a cost (franchise fees or shakedown money depending on who you speak with), someone else takes away a lot of the risk. Someone else does the thinking for you. Someone else figures out the recipes and the pricing, and someone else will write an instruction manual and teach you what you need to know to make a profit.
But if you have set out to do something different, something remarkable, then you’re going to have to get comfortable being uncomfortable. The moment you do, you become a story and not a commodity. You become someone or something that people talk about.
Here is why I am so certain: All those people in line at the franchise (so to speak) are bored to the point of being numb. Nothing they are buying or hearing is interesting. It’s just familiar.
Everyone is looking for something fantastic, new, unique, meaningful, special, worth it, a good story, a good cause, or a good pint. They’re looking for you.
We are starved for anything good that is worth talking about. We search for it and we know it when we see it and we share it willingly.
The art isn’t the thing you create; it’s the act of creating.
The reason that art – otherwise known as remarkable work/effort or contribution – is valuable is precisely because nobody can tell you how to do it. If there were instructions, there would be no art, because art is the act of creating freely, without instructions.
People hate that. They go get jobs.
I’ve learned to love it.
Have a great weekend. And thanks for reading.