We all know that you can’t be all things to all people but we are less clear on how to do it. Start by shifting your thinking about 3 key points:
- Find your people. When you sell average things to average people, who want an average solution and are not interested in anything rare or special then you are stuck competing on price and service. Instead find your people, those who will appreciate your perspective, your effort and point. Great work makes a point, it touches your clients and they miss it when it’s gone. Average people don’t care about things like that.
- Stand for something. 81% of millennials expect the companies that they support to be good corporate citizens. They don’t want it they expect it! Other than sell your clients the things they need, what do you stand for? What kind of story would your existing clients share with the people they know about you, that would make a person want to connect with you?
- Do more. The great thing about surprising clients is that it doesn’t take a lot. You just have to bring a little more humanity, generosity and compassion to what you do. When a person hears a good story, they want to hear it again. When a person hears a good story twice, a good story with a nice surprise at the end, then they want to be part of the story.
What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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