When you’re frustrated, it’s easy to focus on what you do (the tactics), but it makes more sense to focus on what you’re thinking – the strategy.
To read the original article, The Difference Between Strategy and Tactics, click here.
So to summarize:
- When you’re frustrated, it’s easy to focus on what you do (the tactics) but it makes more sense to focus on what you’re thinking – the strategy.
- However, we don’t like to change strategies because it means that we’re going to have to change our day-to-day work. When we change, everything gets new and complicated again. However…
- This is exactly why we should change strategies. If we don’t want to, we know that our competition won’t want to either. So by changing, the benefit is being first.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.