The Experience Economy is evolving. It is all about guided transformations, my friends. The questions to be asking yourself are: How do I want my customers to feel? And who do I want to help my customers become? Let me tell you how that might be done.
To read the original article, Guide Your Clients to Transformation, click here.
So to summarize:
- The Experience Economy segues into the Transformation Economy when the experience changes the customer’s perspective, understanding or world view. The experience isn’t just memorable, it’s life changing.
- When you want to improve your customer experience, ask this question: “How do I want my customers to feel?” When you want to guide transformations, ask this question: “Who do I want to help my customers become?”
- If you want to guide a transformation, figure out who you want your client to become, and then start a conversation.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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