Blogcast 31: Service Isn’t Experience

Providing great service isn’t the same as providing an experience. Experience is a departure from service. In fact, it’s the opposite. Service is delivered; experience is staged.

Check out the video below:

To read the original article, click on the title: Your Clients Want A Better Experience (And This Is Going to Ruin You)

So to summarize:

  • Services and experiences are not the same thing – READ THE EXPERIENCE ECONOMY by Pine and Gilmore.
  • Service is about making things easier and saving people time and money.
  • Experience is about making things memorable and engaging and creating a desire to linger. The best experiences are those you wish would last forever.

 

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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