This is a blog about the seduction of The Bigger Market. But beware — the problem isn’t about the size of your market; it’s about the message you are sending out to your existing market.
To read the original article, click on the title: Stay Small, Stay Focused.
So to summarize:
Opportunities are everywhere. There is no limit to who you can help, and this can be a distraction.
Usually, when we want a new market, it’s because we feel like we are losing influence over the one we have. We tell ourselves we need a new market because we don’t matter enough to the one we had.
Rather than change audiences, change your frequency. You don’t need more of a market, you need to matter more to the market you have.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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