Who are you trying to attract as your clients? Customers? Advocates? Fans? Do you have the courage to actually market yourself and build a business of Fans?
To read the original article, click on the title: Me and Iggy Azalea.
So to summarize:
- Building a business for fans vs clients or customers takes courage.
Accept that you can’t be all things to all people and that …
To have fans, you have to have critics. Ignore the critics; pay attention to the fans.
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