Blogcast 35: Shun the Non-Believers

A question: Does your business run on rules, or on exceptions? Nothing gets in the way of something great than people who don’t ‘get it’.

Check out the video below:

To read the original article, click on the title: The Shun of All Fears

So to summarize:

1. Your work can’t be for everyone, or it can’t be very good.
2. We waste too much time trying to appeal to everyone.
3. Be choosey about who you work with. You pick them, they don’t pick you.

 

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (2)

“I’m not in the convincing business.” Awesome. Thank you!

You are better off focusing your efforts on the people who are already convinced. Do whatever you can to be even more necessary to the people who see your value. They’ll bring everyone you need to the party.

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