Are you fearing innovation because there’s no guarantee that the improvement you make is going to delight your audience the way you want it to? That’s a real fear. But it’s no excuse.
To read the original article, click on the title: A Tale of Two Talks.
So to summarize:
- You have to constantly innovate, which is really scary because you are leaving what works for something that you hope (but don’t know) will make things better.
- Everything loses its luster, so innovation is necessary to keep people’s attention.
- When you are inspired to make things better for your clients, they will stick with you while you figure it out.
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