Blogcast 44: Shift Disturbance 3

Today’s question for you: Is the work you’re doing/creating making you excited? Are your clients excited? Be a specialist, not a generalist. Your target market needs to be as specific and precise as possible.

Check out the podcast below:

To read the original article, click on the title: Shift Disturbing: A Practical Guide Part 3.

So to summarize:

  • Does your work excite you or anyone? Are you, by design, creating something that doesn’t excite anyone?
  • Start by making something just for a few people, let the rest of us catch on. This is what Facebook did, and it’s what Apple did. The rest of us caught up.
  • Making something for everyone is the excuse most business owners use to avoid making difficult decisions.


Did you like this podcast? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (2)

Why are the blogs now “audio only”? I so miss seeing your smile and facial expressions when you emphasis certain points.

Thank you Mary. There will be some video coming back soon, and we have some other video projects planned. One of these projects involves a suction cup. For that that is all I can say.

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