Who do those in your audience want to become? You have their attention; they are listening to you and trusting you. The question is: what for?
To read the original article, click on the title: Shift Disturbing Part 6: Be More.
So to summarize:
Who does your audience want to be? Are you helping them become this?
The words written on your business card have become commoditized. Your true value is in what you are willing to do.
Everyone will do the assigned work. Very few people are willing to do the extra stuff that is required. Consider the extra stuff the only stuff.
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