Blogcast 51: Creating Raving Fans

Today’s blog is about becoming a secret people feel compelled to share.

Check out the video below:

To read the original article, click on the title: How To Create Raving Fans.

So to summarize:

  1. Accept that your job is important, but not interesting. You are interesting (ask your mother).
  2. Don’t be boring. Remember: it’s not what you do, it’s how you do it that makes a person a fan of yours.
  3. Cater to those who care. No matter what you do, make it for people who care the most. They will spread the word and sooner or later, and others will want it.

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (7)

Great Points. I produced a blog, aslo this morning, that addresses the same points but not nearly as well. https://moneyfyi.wordpress.com/2019/08/01/on-pleasing-clients/

I have republished yours. Thanks for the insights.

Don I thought your blog was excellent, and thank you for reposting mine. I really liked your point about a U graph – that it would indicate that you are a superior provider who has trouble selecting the right clients. It takes a lot of courage to say “This work isn’t for you” but that doesn’t change the fact that when you do, everything shifts for the better, and attracting new clients becomes almost effortless.

Dennis,

Where should my wife and I fly into, stay and eat in Quebec City?

Thanks, Charlie (PS…LOVE YOUR SHIFT)

Thank you, and thank you for asking. What time of year, and for how long? If you have a week here is the trip of your life. Fly into Ottawa (where I live) and stay for two days. I’ll lineup a nice itinerary for you, and I’ll come gather you up for an insider’s tour of Das Kapital, through the lens of the Experience Economy (the whole tour ends at a micro-brewery.) Then jump on a train, head to Montreal for two days, then jump a train to Quebec City. Stay at The Chateau Frontenac, enjoy some people watching during the day at Le Lapin Saute, enjoy dinner at Chez Buffy, or Boulay and absolutely at Restaurant Le Continental and have the steak aux poivres, prepared right at your table. Fly home direct from Quebec city. Visit when it’s warm so you can enjoy the city.

Love it! Love The Hip too!

One thing that I always appreciated about Das Hips was that they kept pushing, they kept making different music rather than trying to recreate Road Apples or Fully & Completely over and over again. I miss those boys.

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