Blogcast 59: Keep It Weird

Today’s question: Are you marketing enough to the fringe? And before you go too far into this read, Happy Labor Day, everyone.

Check out the video below:

To read the original article, click on the title: Weirdos Waiting in the Wings.

So to summarize:

  1. Better to be called something than nothing, and being called weird is better than being called ordinary.
  2. The problem with weird is that weird means different. And different means dangerous and we flee danger.
  3. The opportunity of being weird is that weird people are passionate, and when they find what they are searching for (not looking for), they tell everyone else they know: weirdos with the same problem.


Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (2)

Love this blogcast, Dennis! You are one of my very favorite fellow weirdos. Watching your blogcasts helped me realize that I really do want and need to show the world and my prospective clients just how different I am, that there’s no authentic way for me to appeal to a plain vanilla generic crowd. And, no big surprise, I don’t want to. I”m only working with clients I love working with and they can tell…so they’re referring the people closest to them. Wow, getting paid to do meaningful work that you love is an awesome way to live! Thanks for doing what you do, just the way you do it, Dennis!

I’ll be your friend.
Your last refuge,
When things get weird,
And weird breaks huge.

The above half verse is from the prettiest song ever, Trick Rider, by Gord Downie.
I love doing what I do the way I do it Beth, because of people like you. Thank you.
The greatest privilege of your life is being who you are, which is also the greatest privilege of your clients’ lives – meeting and knowing the real you. Our antenna for sensing and identifying the fake from the phoney is pretty powerful. When someone scans you, and it comes up ‘authentic’ it’s a tough discovery to keep quiet about. Have a good one. DMW

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