Today’s question: Are you marketing enough to the fringe? And before you go too far into this read, Happy Labor Day, everyone.
To read the original article, click on the title: Weirdos Waiting in the Wings.
So to summarize:
- Better to be called something than nothing, and being called weird is better than being called ordinary.
- The problem with weird is that weird means different. And different means dangerous and we flee danger.
- The opportunity of being weird is that weird people are passionate, and when they find what they are searching for (not looking for), they tell everyone else they know: weirdos with the same problem.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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