Blogcast 60: Increasing Trust

Companies spend a lot of money convincing you that they’re not just a company — up until the point of sale.

Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: Closing the Gap Between Brand Promises and Customer Trust.

Check out the video below:

So to summarize:

  1. Companies spend a lot of money attracting customers through promises, but very little creating trust and engagement after the point of sale.
  2. Your clients value you more for how you do what you do, than what you actually do. This is especially true in regards to solving problems.
  3. The best marketing is the experience you STAGE for your existing clients. Give people a story to share that other people would want to be a part of.

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-Williams

Are you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (4)

Loved the end of the video today. You are so real Dennis. Thank you for going back to the video format for the blog. Would never have experienced time with you the same if it were audio only. My clients get a better me as a result of time invested with you. Thanks

Whoops – I am actually relieved. I knew that there must have been a little ‘extra footage’ I was worried about what I might have said, I have a salty tongue (off stage) and I was worried that that secret was finally out.

Thanks for the article today. That was spot on and absolutely consistent with your message. Thanks for doing what you do. I always look forward to the boost.

Thank you Al. Doing what I do is who I am. I love the work and it brings me a tremendous amount of pleasure to do it.

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