Companies spend a lot of money convincing you that they’re not just a company — up until the point of sale.
Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: Closing the Gap Between Brand Promises and Customer Trust.
So to summarize:
- Companies spend a lot of money attracting customers through promises, but very little creating trust and engagement after the point of sale.
- Your clients value you more for how you do what you do, than what you actually do. This is especially true in regards to solving problems.
- The best marketing is the experience you STAGE for your existing clients. Give people a story to share that other people would want to be a part of.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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