Blogcast 65: Referrals

Today’s question: Are you confused about whether people refer you, or whether they are referring the work you do?

To read the original article, click on the title: Earning Referrals.

Check out the video below:

So to summarize:

  1. You don’t get referrals because you believe people refer the work. They don’t; they refer you. The work is a service, you are an experience.
  2. People would have you believe that the problem is that your process isn’t clear enough. I am not so sure. I think the bigger problem is that you are lost in the work.
  3. If you want referrals, you need to deserve them. You deserve them when you do your work generously, and with more humanity than your customers expect.

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-WilliamsAre you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (2)

Love this message, Dennis! I cringe when people talk about asking for referrals, have never in my life done it in any line of business. Always figured that those who were truly thrilled with the work we had done together would talk about it and those who weren’t (hopefully not many of these) wouldn’t. As the director of our local repertory theatre says, “if you don’t like the show, just hush.” But because I hear so much talk about asking for referrals, it has made me wonder if I’m avoiding selling myself. And, I suppose I am. I love working with my clients–they’re awesome people to spend time with and we get to do interesting, meaningful stuff together. I’m never going to devote one second to trying to convince someone who doesn’t really want to that she should be working with me.

Love it!

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