Today’s question: Are you confused about whether people refer you, or whether they are referring the work you do?
To read the original article, click on the title: Earning Referrals.
So to summarize:
- You don’t get referrals because you believe people refer the work. They don’t; they refer you. The work is a service, you are an experience.
- People would have you believe that the problem is that your process isn’t clear enough. I am not so sure. I think the bigger problem is that you are lost in the work.
- If you want referrals, you need to deserve them. You deserve them when you do your work generously, and with more humanity than your customers expect.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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