You’re on the road with me today in the Northwest Territories. The capital, Yellowknife, has accepted that it can’t be all things to all people. And they are okay with that.
To read the original article, click on the title: Be Small and Exclusive.
So to summarize:
- You cannot be all things to all people. You are not a taco.
- When you create something incredibly specific, a natural consequence is that not everyone is going to want it precisely because it’s too specific.
- Be real. Don’t sell out. What we all love is when what we love stays loveable. In this case, loveable is true to itself and the promise it made you.
- Bonus. Visit Yellowknife NWT. It’s a life-changing experience.
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