Blogcast 66: Be Small and Exclusive

You’re on the road with me today in the Northwest Territories. The capital, Yellowknife, has accepted that it can’t be all things to all people. And they are okay with that.

To read the original article, click on the title: Be Small and Exclusive.

Check out the video below:

So to summarize:

  1. You cannot be all things to all people. You are not a taco.
  2. When you create something incredibly specific, a natural consequence is that not everyone is going to want it precisely because it’s too specific.
  3. Be real. Don’t sell out. What we all love is when what we love stays loveable. In this case, loveable is true to itself and the promise it made you.
  4. Bonus. Visit Yellowknife NWT. It’s a life-changing experience.

Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.

Thank you,

Dennis Moseley-WilliamsAre you ready to shift? We have worked with thousands of professionals who want to “SHIFT” and create more for their customers and themselves.

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Comments (1)

Dennis, Awesome blog today, I spent 20 min after googling everything Yellowknife! I love places like that myself and now would love to go there. We know a guy that’s a FT aurora photographer in AK. Keep up the great blogging, definitely love that the videos are back.

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