To borrow from biology, small business and big business have different taxonomies. Totally different. Watch on.
To read the original article, click on the title: Small Isn’t A Better Version of Big.
So to summarize:
- If small (you) pretends that they are big, you will get crushed. Small can’t beat big by pretending to be big. Schwab is big. TD Ameritrade is big. Big National Firms are big.
- Big is cumbersome. Big is obligated to adopt unfriendly, unreasonable policies to protect itself from itself. Small is nimble, generous and human. Small understands you and your problems.
- Want to beat big? Ignore them. Do everything they can’t do. Farm out the boring or logistical work, focus your energy on creating something amazing that will excite your market. For big to pull this off, they’d need to form a committee. You just have to open your door, call a meeting and start.
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