Today, I have a parable to tell. But a question first: Do you think you are a wise guru on the mountain?
To read an blog I wrote related to this topic, click on the title: Two Common Misunderstandings About the Experience Economy.
So to summarize:
- The experience of trekking up the mountain to see the guru is more significant than whatever the guru tells you.
- If the guru made it easier for you, the experience wouldn’t be worth as much.
- Start to think about turning your services into journeys.
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