Let me ask you this: What is something that you know is true for your business, so true that you’d advise others to do it?
To read my written blog on this topic, click on the title: The Non-Believers At the Gate.
So to summarize:
- Trust me, I have lived by this rule since before forever. Shun the non-believers. You will get much further ahead worrying about the people who are already paying attention to you than you will trying to convince people to care.
- The greatest untapped sales force is your existing clients.
- But don’t try to make your clients a sales force. Instead, try really hard to make sure your clients know you care.
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