by Dennis



“We keep moving forward, opening new doors, and doing new things because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney


It would seem that while curiosity might have killed the cat, a lack of it might kill us. Or worse, make us redundant and overlooked.

We do like to point out when curiosity or hubris does punish one of us. It’s convenient to point out when someone tries just a little too hard and gets their hand slapped, because then we can justify our own lack of action.

This is the myth we tell ourselves: that we should focus on what is, and not what could be, and to be grateful and humble and not reach too far. Of course, there is a measure of truth to this, and let me be clear I am all for a careful, deliberate roll-out of a great innovation.

Having said that …

You don’t have to be a radical to do radical work.

You don’t have to burn it all down to rebuild something better.

You just have to think about it differently

You respectfully wonder what could be and you muster the courage to try something new on a small group where you can better control the outcome. Try, experiment, measure and try again.

Guy LaLiberté didn’t start Cirque du Soleil to be a global brand. That happened as a consequence of him wondering what could be, and wondering what he could he do to make his little sidewalk show a little better.

Phil Knight didn’t start NIKE to become a billionaire or a global brand. He was just really into running and track, and one pair at a time out of the trunk of his car he wondered what could be. And he never stopped wondering about how he could make his shoes just a little better.

And you don’t have to want to be a global brand either. You just have to wonder what could be. You have to try, not harder, just differently.