I will confess that people who find something that they’re good at, that is easy and straightforward to do, and who get paid well for doing it, have always intrigued me.
Sometimes my interest might even tip over into envy.
I was still in university, walking up Sunnyside Avenue, when I wondered if the smartest thing I could do was stop paying for tuition and instead buy a building in the student neighborhood and feed pizza and coffee to the kids shuffling to and from school.
Finding something simple and straightforward to do (like dry cleaning or landscaping or driving for Uber) is certainly a workable business model. Offer something that people need, and deliver the service with a smile.
It’s not the choice I made.
The other model is to look for things that are really difficult to do, and do those instead.
The reward you get when you do the hard work isn’t just what it might make you – after all, the hard work tends to come with a bigger paycheck.
What I have discovered along the way is that the real reward for choosing to do the hard work isn’t the paycheck at all. It’s the personal transformation.
So here is a good question for you to consider on this Monday morning:
If things are not going as well as you would like, who do you have to become?