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Doing The Hard Stuff

I will confess that people who find something that they’re good at, that is easy and straightforward to do, and who get paid well for doing it, have always intrigued me.

Sometimes my interest might even tip over into envy.

I was still in university, walking up Sunnyside Avenue, when I wondered if the smartest thing I could do was stop paying for tuition and instead buy a building in the student neighborhood and feed pizza and coffee to the kids shuffling to and from school.

Finding something simple and straightforward to do (like dry cleaning or landscaping or driving for Uber) is certainly a workable business model. Offer something that people need, and deliver the service with a smile.

It’s not the choice I made.

The other model is to look for things that are really difficult to do, and do those instead.

The reward you get when you do the hard work isn’t just what it might make you – after all, the hard work tends to come with a bigger paycheck.

What I have discovered along the way is that the real reward for choosing to do the hard work isn’t the paycheck at all. It’s the personal transformation.

So here is a good question for you to consider on this Monday morning:

If things are not going as well as you would like, who do you have to become?

 

Comments (2)

Dennis, I had the pleasure of watching you present at a Manulife conference a few years ago. Since then I have been a regular follower of your daily blog with great appreciation for your insights. Manulife decided I was surplus to their requirements a couple of years ago so I decided to go out on my own and continue doing planning for advisors on a fee or commission sharing basis.
Over this last two years I have taken inspiration from your blog as I pressed on in my own mission of guiding clients to a better outcome through unbiased planning. Sometimes this was not always appreciated by the advisors I was hoping to work with as my message is that while they might feel what they were selling was beautiful, to the clients, in many cases, it was just another expensive, ugly solution to a problem they didn’t even know they had until we started talking to them.
My message to clients is that they are on a journey from where they are now to wherever they need to be in the future. My goal is to help them see the route to their goals, in a sense I am their “financial GPS” and one thing about this is there is no one way to get from A to B. There may be many, and sometimes it is not using the product being sold by the advisor.
However, by working through the goals with the client it is probable they will need something they offer, if only advice but not product.
It has been interesting, it has been frustrating and for two years I made virtually zero income but I have built a business with a small group of like minded advisors who think as I do about the route we need to take with clients and it is now bearing fruit.
In many of my down times when I thought I should just throw in the towel and “be like everyone wanted me to be” I would read your stuff and feel better about myself.
Thank you for keeping me on the right path.

What a great note – thank you.
Why don’t you send me an email here, [email protected] and we can find a few minutes to connect. I might be able to push you in the right direction. I like everything I am reading … Lets see if we can get the final number of the combination.

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