Hire A Coach, Not An Assistant

“Invest in as much of yourself as you can; you are your own biggest asset by far.” — Warren Buffett


She might tell you to hire an assistant anyway, but the first hire should be a coach.

I was speaking to a financial advisor, let’s call him Mark who is maybe 5 to 7 years into the business. Things are coming along, but he is frustrated and fearful.

I told him the smartest thing he could do as an entrepreneur is invest in his business right away. I told him to go find the most relevant and capable person he could afford, and hire them.

“I know, I can’t afford it right now, maybe in the spring.”

I pointed to his Rolex. “Nice watch.”

The smartest thing you can do is to hire a consultant/coach to help you shift as early as possible. The sooner you get it right, the longer you get to enjoy it.

The reason you don’t is because of the Lizard, which is the internal resistance you feel when you consider doing things that make you uncomfortable. The Lizard stops you dead in your tracks.

He whispers lies to you.

He exploits your fear. He tells you that the uncomfortable feeling you have is because deep down you know you’re wasting your time, or kidding yourself, or that you can do it on your own. The Lizard talks you out of making the changes you need to have what you deserve.

The Lizard tells you to settle.

The Lizard sometimes suggests you’re not worth it. He tells you to be happy and not rock the boat.

I’m telling you that you’ll regret that.

Get a coach. Figure out your strategy. Build a plan to make it a reality. Deploy. Be Patient. Measure and adjust when needed.

After the “get a coach” part, everything gets easier.



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