Every market in the world has a base of clients who need solutions, a middle group of clients that are seeking something a little more unique, and a top group of clients who are willing to invest more time and money for something special.

The base only cares about price, and the problem with competing on price is someone is always able to do it for less; eventually you can’t afford to stay in business. Sooner or later, if it isn’t already, whatever you are looking for will be available online.

When not enough people are interested in what you’re doing, it’s either too expensive or boring.

Are you going to cut costs to meet the market at a price it will bear?

Or are you going to shun the non-believers and create something special for the people who will actually care and who are right now searching for you?




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