“A moat can be a pretty good thing. It can be lovely. It keeps rodents away from the castle … If you give people access, they take advantage. My phone would ring 75 times in a row. Finally, I would pick it up and say, ‘Who the hell is this?’ ‘Oh, hi! I’m calling from so-and-so’s office…’ What kind of person would ever, ever let the phone ring 75 times? And I guess that’s when I started thinking: I can do without these people.” – Bill Murray
Bill Murray doesn’t have a publicist or an agent. Bill Murray is notoriously difficult to reach, and people try to reach him constantly because everyone – everyone – loves Bill Murray. This is not a hard luck story.
He is really choosy about the projects he takes on. He makes it hard to hire him. If you want him, you’ll have to work for it. IHe figures that if it means enough to you, you will keep trying. Ask Sophia Coppola.
Of course, this all gets a lot better when you also do work that is worth our attention, that’s generous and fresh. So do it, and say ‘no’ more often. Only work with the people who deserve your best work.
Build your moat. Build your people.