To read the original article, click on the title: Do You Love It Enough?
So to summarize:
- What is it about — not what but how — you do what you do that you love so much that you know everyone else will love it too?
- Most great businesses didn’t become great businesses for what they did. It was about why they did it.
- Figure out why the people who do business with you chose you. Once you figure that out, a lot of your other marketing problems will go away.