by Dennis

Episode 60: Increasing Trust

Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: Closing the Gap Between Brand Promises and Customer Trust.

So to summarize:

  1. Companies spend a lot of money attracting customers through promises, but very little creating trust and engagement after the point of sale.
  2. Your clients value you more for how you do what you do, than what you actually do. This is especially true in regards to solving problems.
  3. The best marketing is the experience you STAGE for your existing clients. Give people a story to share that other people would want to be a part of.