Today’s blog features a link to an article I’m recommending you read by Bob Priest-Heck, courtesy of Entrepreneur magazine. To read, click on the title: Closing the Gap Between Brand Promises and Customer Trust.
So to summarize:
- Companies spend a lot of money attracting customers through promises, but very little creating trust and engagement after the point of sale.
- Your clients value you more for how you do what you do, than what you actually do. This is especially true in regards to solving problems.
- The best marketing is the experience you STAGE for your existing clients. Give people a story to share that other people would want to be a part of.