“Success is the ability to go from one failure to another without a loss of enthusiasm.” – Winston Churchill
Sometimes failure isn’t the lack of desired results; it’s how you react to coming up short. If you have a great idea, and your initial effort didn’t pan out, that isn’t failure – it’s evidence that you have to revisit your tactics and approach.
Your idea is great; your plans and methods need calibration.
I’d like to point out that the planning and execution is the easiest part. You have something to measure. You have something to investigate.
Coming up with the idea out of the ether is the hard part.
If you can come up with the idea, you’re halfway there. Most people can’t. They wait for other people’s ideas.
What’s important is that you believe in your idea, and you don’t allow yourself to fall out of love with it.
Keep shaping it.
Keep sharing it.