Say ‘No’ More Often

No one can bring their best to every opportunity, every project, or every individual customer. It’s impossible. Go ahead and try. It won’t take you long to realize you can’t. You’ll burn out and fall short.

The art of entrepreneurship, I’m certain, is to be thorough about where you’re prepared to over-deliver to leave your customer changed, engaged, and delighted. Of course, it’s too tempting to think you can do it for everyone, all the time.

When you say ‘yes’ too often, you become another mediocre provider, easily overlooked.

That means more “no.” More, “No, I’m sorry I can’t take that on, because to do so means not dramatically over-delivering on what I’m doing now.”

And it means more “yes.” More, “Yes, I’m able to tackle my fear and my competing priorities and more than deliver on my promises and my willingness to keep them.”

Be all things to some people, not some things to all people.


Comments (2)

Dennis – I really agree with today’s blog. I try to teach my new associates to stop agreeing to EVERYTHING. We can’t control all parts of the financial world, so be an expert in a few things that we can control.

I passed this on to my office. Thanks so much for your words of simple wisdom.

To make the shift you have to accept that you can’t be all things to all people. By appealing to everyone, you are appealing to no one. You are far better off being who you are, and not hiding that from your customers or your audience. Be real-real as we say in the Experience Economy.

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