My wife Sherri said something once that has never left me. I had taken my life in my hands by suggesting that she could, you know, ease up a little on her parenting. I said that she might be ‘unreasonably committed.’
Sherri said that she was ‘unreasonably committed’ to our children because her unreasonable commitment would make the biggest difference in our daughters’ lives.
Point made. I went and emptied the dishwasher.
Business owners who are unreasonably committed to their businesses are far more likely to be successful.
Salespeople and service providers who are unreasonably committed to customer service will completely transform an ordinary experience and make it remarkable.
Teachers who are unreasonably committed to their students are far more likely to change the lives of their students.
Artists who are unreasonably committed to creating and sharing their work are far more likely to attract an audience.
Is being unreasonable … unreasonable? Of course it is. That’s why it often works.
If you’re looking for a sensible, measured, predictable, long-term strategy, then unreasonable commitment probably isn’t it.
Except when it is.
Which is typically when it matters most.
Have a fantastic Wednesday. You’re a force.