259 Cowley Ave, Ottawa, Ontario, Canada, K1Y 0H2
1-613-729-0419
1-613-482-5152

Who Do You Want As Your Customer?

“You get what you get, and you don’t get upset.” – Sherri Cranston

In a few days, I am going to leave my summer retreat and make my way to Chicago to work with my friend Tim. I wouldn’t leave my lake for too many people but Tim is one of them. I really like the guy. We are similar people and I like to see how he treats his clients.

Even now, sitting by the fire in my own private paradise, I am looking forward to seeing him. I am lucky, because I don’t have any clients that I don’t like. I cut the people I don’t like out.

Do you want customers (or supporters, donors, members, voters, vendors, subscribers) who are:

Cynical?

Price sensitive?

Loyal?

Obsessive?

Annoying?

Followers?

Pessimistic?

Optimistic?

Cost focused?

Luxury focused?

Trusting?

Sharing?

Confident?

Eager?

Amusing?

Easily amused?

Rebellious?

Invisible?

Fearful?

Courageous?

Outliers?

Adventurous?

Joyful?

Generous?

Distracted?

Committed?

Curious?

I could list characteristics all day long. The point is that you will attract what you reward. You attract the customers that respond to the way you act, and you end up with what you tolerate. I am thinking of a guy I know and every time I talk to him, he is struggling, and he always shares stories about clients who he complains about.

I can think of exactly three people I have met in my entire career that I didn’t like. One of them was married to my client, and I thought he was a jerk.

I can think of exactly two people who I removed from my database and swore off ever working for again.

This is what I have learned after 20 years or so of having the privilege to do this work. You might not get the customers you deserve, but you will most likely end up with the customers you attract.

The choice is entirely yours.

Thanks for reading, and have a wonderful weekend.

 

Comments (2)

Next time I’m bringing my advisors to your lake, just more practical for all parties… Thanks for an amazing couple of days my friend! 100 Advisors, 1000 laughs and 10,000 calories later – I’m confident we “did it right.”

You’re a true pro and great friend, thanks for everything brother.

Tim
Chicago

Thanks Tim. That was couple of days, thank you. I really appreciate how much thought you put into ensuring that everything is not just easy, but memorable and positive for your clients. I look forward to the next time. DMW

Leave a comment