Standing out means that you don’t do what everyone else does. Everyone else (or most everyone else) wants to do as little as possible and still get paid. Nobody will admit it, of course, but they don’t have to for it to be true.
Everyone else (or most everyone else) is reactive. They wait until something is broken and then do something about it. They cling to the status quo for as long as they can, wringing every dime out of their business model until they absolutely have to change.
To stand out, you should try being much more proactive.
How many people on your team and how much time do you allot to actively advocating for the customer in advance, guiding the process so that most disappointments won’t ever happen, so that you won’t have to fix them?
The time you save can be used to create time well spent and shared with clients.
Is there an easier or more effective way to engage with your customers and attract new ones than to create an experience that doesn’t break anyone’s heart?
If there is, please let me know.
Have a wonderful weekend.
[Actually, have a wonderful week. This coming Monday is a statutory holiday following Canada Day, and Wednesday is the 4th of July. So we wish everyone safe and happy national holidays.]