ABOUT
I’m Dennis, and this is my business partner, Tom. We would be happy for you to join us, get to know us, and allow us to get to know you.
The way we see it, a “cult-like following” is just a fancy way of saying “has a lot of really dedicated fans.”
When you give your all to the people who already like you and buy from you, they feel like everything you do is done specifically for them. They feel special. Like they’ve found their tribe. Like they belong.
STOP MARKETING TO THE MASSES
STOP MARKETING TO THE MASSES
DID YOU KNOW?
“Belonging” is one of the top 5 social values globally.
So take this as your sign to stop marketing to the masses. It simply doesn’t work. Instead, start making your current customers feel so seen, so heard, and so accepted, that they’d never entertain the thought of buying from anyone else.
Not convinced? I have a story for you. It’s pretty unbelievable actually…
Like every good story, it all started at camp…
Once upon a time, Dennis volunteered at a kids' camp and helped recruit new campers. Out of nowhere, lightning struck.
Michael Eisner—yes, that Michael Eisner, former Disney CEO and one of the camp’s alumni—wrote a book about his time there. Called it Camp. And then he didn’t just publish it; he took it on a media tour. Larry King, TODAY Show, you name it. Imagine it: a globally recognized CEO, on national TV, morning, noon, and night, talking about your camp. A marketer’s dream. Millions of dollars of free publicity. Marketing heaven! And it brought us… one camper.
Meanwhile, back at camp, as the summer ended, the director and I sat down with our coffee, picked up the phone, and called every parent. We let them know their kids were safely headed home. We reminded them that this camp wasn’t just a place—it was a community, something they belonged to.
That year, we skipped the flashy camp trade show and focused inward on the people already with us. The results? Enrollment soared, retention was through the roof, and referrals came pouring in—all without spending a fortune on marketing.
It turns out we didn’t need Larry King, the media blitz, or the big press tour. We needed a phone, a cup of coffee, and the willingness to show our customers we cared.
The Lesson?
The real magic isn’t in the spotlight. It’s in the small, meaningful connections that build belonging.
WE CAN TEACH YOU TO BUILD BELONGING IN YOUR OWN BUSINESS
HERE’S HOW:
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01. SPEAKING
Want a speaker that commands your stage with mic-drop topics that have your audience asking for more?
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02. COACHING
For established and aspiring business owners seeking 1:1 support in trading in pointless marketing efforts for building referral-generating communities.
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03. ON THE BLOG
Binge-able written and video content to start making a serious shift toward building belonging in your own business.
Allow Us To Introduce Ourselves
MEET DENNIS
The Mick Jagger of this operation—minus the leather pants. I’m all about shaking things up, turning your business into a cult classic, and, of course, growing your revenue.
MEET TOM
The Keith Richards to my Jagger. A little under the radar, but at the helm of keeping your success going strong. Tom is responsible for bringing our shared mission to business owners everywhere.
Marketing Is Dead. Referrals Are Your Lifeline.
Referrals are not only free, but referred customers spend more, spend more easily, are more loyal, and send even more referrals. Because marketing is rooted in money. But referrals are rooted in trust.
