ABOUT
I’m Dennis and I’ve been helping business owners ditch mass marketing for better client experiences since 1996.
You don’t need everyone—just the right people.
The way I see it, your client experience is your marketing. Not the campaigns. Not the pitch. The experience.
When you focus on the clients who are already convinced, they feel it. They spread the word. They lean in—because it feels personal. They feel like they belong.
And when that happens? They’re not just customers. They’re believers.
STOP MARKETING TO THE MASSES
STOP MARKETING TO THE MASSES
DID YOU KNOW?
“Belonging” is one of the top 5 social values globally.
Which is exactly why I teach business owners how to stop casting a wide net and start reaching the people who count.
But “belonging” can’t be bought. It’s built. Around a clear purpose and a remarkable experience.
One that requires you to make the customers you already have feel so seen, so heard, and so understood, that they’d never dream of going anywhere else.
Still skeptical? I’ve got a story for you…
Like every good story, it all started at camp…
I was helping Camp Keewaydin, a kids’ summer camp with recruitment when we got the biggest gift imaginable: Michael Eisner.
The summer camp world is competitive. So recruiting is a full-time job. But in 2005, when the former Disney CEO wrote a book about his experiences visiting Camp Keewaydin during his childhood, he hit the media circuit hard. Morning, noon, and night, Eisner visited Larry King, the TODAY Show, and others.
He wasn’t just talking about camps. He was talking about his camp. Our camp. By name.
That alone is worth tens of millions in exposure. But the result? One. New. Camper.
Meanwhile, back at Keewaydin, the kids were flying home at the end of the summer, so we poured our coffees, and called every parent. Just to tell them their child was safely headed home and to thank them for being part of our community.
We weren’t trying to convince the unconvinced. We were sharing the magic of the camp. And it paid off, because the next year, most campers returned, referrals soared, and revenue rose by $100,000.
No big budget. No media blitz. Just care, connection, and showing up for the people who already believed.
WORK WITH ME
Here’s how we can work together to build belonging in your business and start a movement with your brand:
-
01. SPEAKING
Want a speaker that commands your stage with mic-drop topics that have your audience asking when I’ll be back?
-
02. COACHING
For established and aspiring business owners who want 1:1 support in their pursuit of building belonging around their brand.
-
03. ON THE BLOG
Binge-able written and video content to start making a serious shift toward building belonging in your own business.
Marketing Is Dead. Referrals Are Your Lifeline.
Referrals are not only free, but referred customers spend more, spend more easily, are more loyal, and send even more referrals. Because marketing is rooted in money. But referrals are rooted in trust.
